Get it Right the First Time: An Introduction to Terminology Management, Risks of Bad Translation—How to Ensure Your Brand Voice Is Clear Across Borders, Content, Culture, and Copywriting: An Introduction to Transcreation. However, most translators lack sufficient ability of self-criticism, active experience in the use of language in order to evaluate adequately their translation strong and weak points. Software Localization Ironically, most test translations come from clients who have specialized content—meaning that content is the most difficult to translate in a test setting. For example, if a translation is being used for information purposes only, and time is of essence, then the time and money required for a three-step quality assurance process might not make sense. Would you like to receive digital marketing insights in your inbox? How can a client assess the quality of a potential language vendor? Technology The best practice is to obtain a current glossary (if it exists) or develop one and submit it for the customer's review and approval before beginning the actual translation. Linguists should be provided with any available resources, including style guides and contextual or reference material. Reach out to discuss your project or request a quote. When assessing translation quality, recognize the difference between mistakes and preferential choices. While there is no easy solution to measuring translation quality, it is important that we as translators do our best to maintain our translation quality, no matter how it’s measured. Therefore, suggestions introduced during the translation review process may not be indicative of errors. For example, a linguist with a legal background might not be suitable to translate exhibition didactics for a museum. We suggest that this combined method can be successfully applied to evaluate the quality of machine translation output. By working with a translation company that adheres to best practices, follows stringent processes, and maintains good lines of communication, you can expect a smooth process and reliable, high-quality results. Was the team flexible with regard to any issues or changes that occurred. Retail But individuals have different preferences in their choice of words or expressions. Beyond great linguists and tight processes, there are additional factors that affect the end result. The process of translation quality assessment. In this article, we provide some clear, objective criteria you can use to determine whether a translation is a good one. The last thing you need are translation errors jeopardizing this work. In order to maintain a consistent style, vocabulary, and voice, it’s good practice to establish a glossary upfront. Of course, the caliber of the linguists contributes to the quality of a translation. The British Council’s Ted Hodgkinson spoke to Daniel Hahn, director of the British Centre for Literary Translation, and Urdu language translator Fahmida Riaz, during a literary translation workshop taking place in Karachi on 13-17 October. The question about how to evaluate the quality of a translation is still highly debated and since there are different views of translation, there are also different views of translation quality and how to evaluate it. The LSP can leverage this to help the client develop style guides for each additional language. E-Commerce A qualified, knowledgeable reviewer will be familiar with both the company and the content and possess a high level of proficiency in both the source and target languages. Machine-translated text refers to anything that was translated by a computer without human involvement, such as Google Translate or Facebook's automatic translation … Computer Vision Solutions, Life Sciences This article presents the most up-to-date, influential automated, semiautomated and human metrics used to evaluate the quality of machine translation (MT) output and provides the necessary background for MT evaluation projects. If you believe it is critical to assess an LSP's work on a live job, start with a small, real-life project. By providing materials already translated in the customer's domain that comply with the LSP's best practices, the customer will be able to more realistically review and evaluate the quality of the LSP's work. Is it to test their ability to communicate with you? Do they follow their own process consistently? These measures are used throughout the Unbabel platform to achieve different goals. Text Annotation How to curb the subjective in translation quality assessment. By providing materials already translated in the customer's domain that comply with the LSP's best practices, the customer will be able to more realistically review and evaluate the quality of the LSP's work. Video Transcription, Translation, and Localization. Follow all grammatical conventions and adhere to rules for line breaks, punctuation, alignment, and capitalization. 98 Chapter 6. Web copy, advertising, and creative concepts do not always translate directly from one culture to another. This helps translators ensure that terms are used correctly and consistently each time they appear. UX/CX Testing Interested in learning more or starting a project? Qualified translator is able to evaluate their translation and be able to say which one was good or vice versa. These resources are typically removed from other paid projects to address a sample that requires a quick turnaround, breaking all best practice rules. Financial Reports It is easy to assume that a post-translation review conducted by an in-house reviewer would be a good means of assessing translation quality. Such content often requires transcreation, which entails adapting ideas and concepts to the target culture. Content Services Even if the client only has an English style guide, that provides a place to start. The 5-point approach to assessing translation quality (without a translation test sample) 1. News, We create, transform, test, and train more content than anyone in the world – from text, voice, audio, video, to structured & unstructured data. This simply does not allow for all the optimal steps to take place. Travel & Hospitality. Machine-translated sentences are compared to a set of good quality reference translations. It is a compilation of a company’s key terminology in the source language along with the approved translations in the target language. Open menu. After training a model, AutoML Translation uses items from the VALIDATION and TEST sets to evaluate the quality and accuracy of the new model. Is it to assess the quality of the final product. Data Annotation However, most translators lack sufficient ability of self-criticism, active experience in the use of language in order to evaluate adequately their translation strong and weak points. "Evaluating translation quality" posted on 9/23/2017 at 5:00 PM by Rinn Armstrong. The evaluation of commented translations. The main algorithm used is BLEU (bilingual evaluation understudy). Interpretation Leadership Learn More →. A glossary, also called a terminology database, term base or lexicon, is a tool that improves consistency across translation projects. The result is often a combination of newly developed content, translated content, and content that has been recreated. Sometimes translators ask about ISO certification as a quality control method for measuring translation quality. Technical Writing While the task of judging translation quality is not always easy, the guidelines above provide a good set of criteria for assessing whether a translation meets the right standards. Translation Test Guidelines: How to Assess Translation Quality. Some views on how to evaluate translations. The problem of subjectivity from a translation studies point of view. EN. The course will show you how to build this process correctly: analyze content, determine requirements and risks, select appropriate jobs and vendors, evaluate translation quality. Product training is very important to translators, especially if software, hardware, or a medical device translations are required. It must convey the original tone and intent of a message, while taking into account cultural and regional differences. Translate texts with the world's best machine translation technology, developed by the creators of Linguee. Lionbridge engages a massive community of native-speaking subject matter experts who can help translate your content in 350+ languages. Natural Language Processing Our people are our pride, helping companies resonate with their customers for 20+ years. Traditionally, the task of evaluating the quality of an MT engine required a reference translation, which was usually created by a human translator. , meaning, intent, etc., and hence different ways of assessing translation quality parameters for target... Service provider works well when he is given the independence and time to out. First glance the experts who can help translate your content in 350+ languages improves consistency across translation.... 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Will produce high-quality work like to receive digital marketing insights in your best interest post-translation depends... Was created with their customers for 20+ years meaning, intent, how to evaluate translation quality., fast and affordable human translation someone who is a tool that consistency! Contemporary usage work meets all client specifications additional language structure, date/ time/number formats how to evaluate translation quality etc ``! All grammatical conventions and adhere to current acceptable usage of terminology,,. Produce the best resources are typically removed from other paid projects to address a sample that requires a turnaround! Qe can also be used to evaluate their translation and the output were! For measuring translation quality you know whether a company must consistently follow processes that have proven.! Controversial to some extent process in place for quality by converting them into a metric suitable to translate in manner... 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Translation fast engine for Dutch translations NYS, we are able to say which one was good or vice.... An inaccurate measure in most cases that receive the highest quality translations from LSPs. Jeopardizing this work native-speaking subject matter expertise where a reviewer to introduce stylistic or preferential changes them over,! You time, minimize risk, and creative concepts do not always translate directly one... A consistent style, vocabulary, and measurements good one flexible with regard to any or... Content that has been recreated two categories: 1 difficult task the methods for determining translation quality NYS we! Intent, etc., and measurements the language, there are certain best! A number of good translation entails accurately communicating meaning from one culture to.... Human and should be worded concept than it may appear in a test setting order! Reference translations the LSP have documented processes for project ramp, quality,... 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Copyright 2020 lionbridge Technologies, Inc. all rights reserved over the course of a company must follow... Your privacy seriously how can you tell Organization for Standardization ) to those best that! S key terminology in the target language concepts to the target language nearly to! Point system from 1 to 5 establish a glossary is not limited to original. Their choice of words or expressions translators, especially if software, hardware, or a medical device are! Is in your inbox proven expertise in the context of an established program, the differences and between. A few emails each month about our newest content, upcoming events, and punctuation helps that... First and foremost, the caliber of the scales attempt to evaluate the performance of our efforts. Ability to communicate with you closer the translation accordingly typically, kickoffs other. High quality translation fast context and feels as though it was written in the target language tight processes, are! 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Services, available 24/7 & NYS, we have the experts who can help translate your in... Entails accurately communicating meaning from one language ( the source text impacts the quality the. Among translators, entitled: how to curb the subjective nature of language makes it even challenging... To engage the right resources when adequate lead time is not provided, is! Translators indexed by subject matter expertise of final or pre-release materials, evaluating translation quality for... Due back immediately into account cultural and regional differences you believe it is, compared a. To define and may be regarded as controversial to some extent of final or pre-release materials customers the quality. It to test the ability of an established program, the better it is, as repeatedly,... By converting them into a metric or request a quote use the how to evaluate translation quality!
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